Company Overview
Sottera, Inc. is based in Scottsdale, Ariz., and after nearly two years of intensive product, market and consumer research has filed for patents to manufacture and distribute the groundbreaking products and technology represented by the trademarked brand Njoy (www.njoy.com).
The name Sottera is derived from Soteria, the Greek God of preservation, redemption and salvation, three words that are the essence of the Njoy brand and products that give tobacco smokers the opportunity to continue smoking with greater freedom, lower cost and more social acceptance.
The centerpiece of the NJOY family of products is a rechargeable battery-powered microelectronic alternative smoking device that, when used in conjunction with NJOY's replaceable cartridges, mimics the process of smoking. The device is offered in two shapes/sizes: a small cigar and a common cigarette style. The cigarette style is offered in three colors (black, white and burgundy), giving consumers stylish accessorizing options. The re-fill cartridges are offered without (“Zero”) and with (“Light,” “Medium” and “Full”) nicotine, in "regular-tobacco," menthol, apple (“Medium” and “Full”) and strawberry (“Medium” and “Full”) flavors. Additional specialty flavors are under development to add an entirely new dimension to the NJOY alternative smoking experience.
NJOY is currently being market tested in select U.S. regions and internationally with plans to roll out nationally in 2008 through a fully-integrated and cross-platform marketing program. NJOY is available online and can ship around the globe, and will soon be available at retail locations.
Future patent pending products to be developed under the NJOY brand are designed to establish a new smoking paradigm, and the advent of the “Alternative Smoking” market segment.
To inquire about distributing NJOY, simply complete and submit the form found on this site.
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