WARNING: This product contains nicotine.
Nicotine is an addictive chemical.
  • Our Mission

    Provide smokers with an alternative to combustible cigarettes

  • Our Moral Imperative

    Rid the world of combustible cigarettes

  • Benefits

    tastes better, smells better, costs less


NJOY is one of the largest independent vaping companies in the U.S. and a leader in the revolution against combustible cigarettes. With a clear mission to Make Smoking History, NJOY offers a range of electronic nicotine products for adult smokers and vapers looking for an alternative.

The brand was founded in 2006 and has continued to serve as a pioneer and thought leader in the vaping category. NJOY holds a contract with the National Institute of Drug Abuse (NIDA) to supply a standard research electronic cigarette for use in independent, government-funded clinical studies – a project with enormous potential in the United States and across the world.